Discuss sampling methods and analyze the research design

Assignment Help Marketing Research
Reference no: EM131314095

Research Design and Statistical Critique
Resources

The assignment focuses on the critiquing the method and statistical analysis for an existing empirical journal article and should include your peer feedback from this unit's Critique Method and Statistical Analysis: Peer Review discussion. It is an opportunity for you to concisely demonstrate the mastery of the competencies of empirical research or statistical thinking, critiquing, and proposing new research designs.

In the assignment, you will use the journal article you worked on in this unit's Critique Method and Statistical Analysis: Peer Review discussion. The methodology of the journal article should be a statistical research design discussed in this course.

Complete the following:
• Include feedback received from your peers.
• Justify the measurement scheme. Defend that the measures are valid representations of the constructs and their functional roles in the theory.
• Discuss sampling methods and analyze the research design.
• Create and present your own template for critiquing:

  • Major research question.
  • Research design.
  • Variables and measurement.
  • Hypothesis.
  • Sampling protocol and data collection.
  • Exploration and testing of statistical assumptions.
  • Selection of statistical test, the results of one omnibus hypothesis, credibility, and reliability.
  • Costs, benefits, and limitations of the research.

Write another paragraph that:

  • Suggests a new research question and possible statistical design to advance research on this topic.
  • Includes a promising research venue to which you might have access and one where you will not have an ethical conflict of interest.

Journal Article Selection

Consider the following while selecting a journal article:
• As most research designs are significantly more complex than those executed in our SPSS labs, you may need to critique only a portion of the article as you have done in Unit 1, which had three different empirical research designs.
• When possible start with the omnibus hypothesis. For example in a multiple regression, the null would be:

  • There is no relationship of the independent variables to the dependent variable.
  • The F test is the overall statistic. You would report the results of that test first.
  • If it is rejected, then the follow-up tests for each of the variables would be conducted. It is highly probable that a more advanced regression analysis was used than that covered in this course. Please report the name of that type of regression. For example, hierarchal regression, logistics regression, et cetera.
  • If you select an article using SEM, select only one model tested and report only the root mean square error of approximation.
  • If you select an experimental design with more than one dependent variable using MANOVA, report the high-level hypothesis of testing the overall relationship of the variables in that statistical model.

• Regardless of the technique, be sure to include insight into the proper use of probability sampling and examination of each of the assumptions of the statistical model proposed.
Other Requirements

To achieve a successful project experience and outcome, you are expected to meet the following requirements.

  • Written communication: Written communication is free of errors that detract from the overall message.
  • APA formatting: Resources and citations are formatted according to APA sixth edition style and formatting guidelines.
  • APA statistical copy: Be sure to adhere to the specific style and formatting required in Section 4.40 for statistical copy in your APA style guide.
  • Length of paper: Submit a maximum of two pages in Microsoft Word, adhering to APA sixth edition style and formatting guidelines.

Reference no: EM131314095

Questions Cloud

Is it important that public opinion polls be accurate : Is it important that public opinion polls be accurate? What are the consequences if polls are sytematically inaccurate? Use the 2016 election polling as an example in making your argument.
Articles in cinahl on the same issue in nursing : Find two articles in CINAHL on the same issue in nursing. One article should be younger than 5 years old and another article 10 or more years old. Compare and contrast the information in each article.
Compare the information in your article with information : Write a brief summary of the article. This should only be a short paragraph in length. The point is not to repeat everything the article says but to pick out important points and those that relate to information covered in class material.
Government to encourage these positive behaviors : What steps/what is the role of the individual in managing their own health. What behaviors should be encouraged/discouraged? What incentives can be provided by employers/health plans/government to encourage these positive behaviors?
Discuss sampling methods and analyze the research design : Justify the measurement scheme. Defend that the measures are valid representations of the constructs and their functional roles in the theory.
What to do about funding : Read Email No. 3 concerning a report needed to respond to Smith's direction that the company have its own retirement plan such as a 401(k) plan, the laws affecting such plans, and what to do about funding it since the company is in a cost-cutting ..
Stores inventory and general ledger : Biff has 3 clothing stores in the city and wants to install a new software system that connects the stores inventory and general ledger. He currently has 3 stand-alone systems in each store.
Find the range for the swap rate within which both companies : Consider the borrowing costs in USD faced by the following three companies: Company A and company B want to engage in the swap transaction. Find the range for the swap rate within which both companies would benefit from the swap?
What were the issues they were trying to improve : What were the issues they were trying to improve? What were the expected benefits from BPM to help them become more competitive globally?

Reviews

Write a Review

Marketing Research Questions & Answers

  How can the student-teams assigned brand evolve

How can the student-team's assigned brand evolve?How can they increase the awareness that the assigned brand (i.e. ENSURE, GLUCERNA, ELECARE, etc.) is the ideal treatment option in its respective market e.g., Ensure for malnutrition market segment?..

  How time orientation affects marketing of sporting events

What communication messages about Australia as a tourist destination are most likely to appeal to middle class consumers from Canada?

  Identify two weaknesses target has in comparison to walmart

Identify 1-2 weaknesses Target has in comparison to Walmart. For each weakness, explain your rationale in 2-3 sentences. Identify 1-2 strengths Target has in comparison to Walmart.

  What are the different types of data and research

what are the different types of data and research methodologies for marketing research? what are at least five

  To advertise yourself conduct any three of these activities

To advertise yourself, conduct any three of these activities.Join a forum or discussion board where you can add a personal signature. Put your name, name of business, website and/or tagline there. This way you can chat about whatever topic or issue..

  Critique of the capital asset pricing model

Topic: A Critique of the Capital Asset Pricing Model. Identify any alternatives which have been suggested in place of CAPM

  How does transportation add value in a supply chain

How does transportation add value in a supply chain?What are the potential disruptions in transportation?How do the disruptions impact the performance of a supply chain?

  What are primary objectives of the marketing research report

What are the primary objectives of the marketing research report? Briefly discuss each objective and why it is important.

  Complete a market segmentation and target market selection

Who are our customers and how will we appeal to them? Homogeneity of needs and wants appear within the segment? Heterogeneity of needs and wants exists between the segment?

  Determine the appropriate sales price for the drug

A prescription drug is produced in the United States and sold internationally. Each unit of the drug costs $60 to produce. In the German market, you sell the drug for 150 Euros per unit. Assuming a linear demand curve, determine the appropriate sal..

  To facilitate learning through research and investigation

To facilitate learning through research and investigation, solution formulation and writing activities. Take time to reflect on the materials gathered and communicate your understanding about the material using your own words. Ensure you understand t..

  What is the meaning of this product to the consumer

MRKT 410 7980 Consumer Behavior:Did the consumer seek information about the product and about various brands? How was this information collected, and how much information was collected?Was the consumer searching for any advertisements for the prod..

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd