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Discuss relationship of price to value

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Reference no: EM133148867

1. Conduct some research on the relationship between price and perceived value of a product or service.

2. Discuss the relationship of price to value. Does a low price necessarily mean a better value?

3. Give an example to illustrate your opinion. How can a firm offer good value in a mature market where price seems to be the only visible means of differentiation?

4. Support your response with scholarly RESEARCH on price and value.

Reference no: EM133148867

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