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Discuss purpose of ritualistic consumer behaviour

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Reference no: EM132413856 , Length: 900 Words

Essay Assignment - Project Title/Topic: Buyer Behaviour & Relationships

Topic: Using an example of your choice, discuss the purpose and importance of ritualistic consumer behaviour. Demonstrate how the knowledge of such ritualistic behaviour is important for marketers.

Assessment criteria:

Clarity of knowledge and understanding of theories and their discussion.

Ability to comprehend the buyer behaviour context and offer practical solutions.

Ability to apply the theory to practice with justification.

Word count: 900 words excluding references. Clear, professional writing. Correct Harvard referencing and Number of sources: 8.

Reference no: EM132413856

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