Discuss purpose and scope of report and background

Reference no: EM133606102

Case Study Project Business Report

Gucci is part of the global luxury group Kering, which manages renowned houses in fashion, leather goods, jewellery, and eyewear. In April 2023, a Gucci employee in Los Angeles posted an unboxing one-minute TikTok video showcasing the company's products provided to her as a new employee. In the caption of the video, she jokingly wondered if she should just keep the bag and disappear! However, once the company became aware of the video, her employment was terminated. The video garnered almost 10 million views and attracted widespread attention from the media and the general public on an international scale.

Executive summary: A summary of key points from all the sections below. Please note that this is not the same as the introduction of the report.

Introduction : Discuss the purpose and scope of the report and background. Provide some interesting and relevant facts and figures related to your team's allocated topic of the case study.

Discussion of primary target audience and stakeholders , and justifications related to their role in the communication process. Demonstrate your application of the SMCR framework.

Conclusion : Provide a conclusion linking the previous sections together - convincing the readers because they need to listen to you and take your proposed recommended actions.

Reference no: EM133606102

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