Discuss pros-cons of there is no controlling legal authority

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1. Why is the capacity to adapt critical to success in international marketing? How does the self-reference criterion affect the marketer’s adaption process?

2. Discuss the pros and cons of “there is no controlling legal authority” as a basis for ethical behavior. Just because a practice is legal should companies indulge in a practice when it is socially considered unethical? What are the repercussions if they do?

Reference no: EM132098007

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