Discuss pros and cons of using social media

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You work for Natural Organix, a company that makes organic personal care products such as soaps, shampoos, lotions, and deodorants. Currently, the company advertises its products in traditional ways: through magazine and newspaper advertising, on television, and through in-store displays. You want to propose that the company use social media-such as Facebook, Instagram, Twitter, and YouTube-to gain greater visibility among its target customers (women and men aged 16 to 30). After doing some research, compose an initial post that includes the following:

Discuss the pros and cons of using social media for this purpose.

More importantly, discuss the effective ways that this could argued for in a report. What are the important factors regarding communication that should be considered when trying to justify this change?

Reference no: EM133215784

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