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Assignment
A growing controversy has sprung up around using social media information for behavioral targeting of consumers. Discuss the pros and cons of behavioral targeting of online consumers.
The purpose of this assignment is to encourage students to read, comprehend, and analyze the course materials. Students are expected to respond to the weekly prompt(s) provided by the instructor with a minimum of 600 words (excluding cover page and references) and two references. Assignments should include a cover page, separate references page, and should follow APA 6th edition formatting.
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The article talks about behavioral targeting technique for targeting online consumers by analyzing their advantages and disadvantages both to advertisement agencies as well as the online consumers.
The assignment will be submitted to the Turn It In plagiarism checking software. Any paper receiving a match % score of 30% or more should be immediately revised and resubmitted by the student. Any paper submitted for grading and resulting in a match % of greater than 30% may be awarded a score of zero by the instructor and additional instances of scores greater than 30% could result in disciplinary action through the university
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