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Question 1. What do you mean by "Product Line"? Discuss product line for Samsung Company.
Question 2. Assume any consumer product and discuss how the company segments its market and give a brief description/profile of the consumers of the product.
Question 3. Pizza Hut was founded in June 1958 in Kansas, USA. Pizza Hut has been doing business in Oman since long time when they opened their first store in Muscat. Today many Pizza Hut stores sell pizza and other items across Oman. Factors such as culture that operate in the domestic market also exist internationally. Discuss the key cultural factors Pizza Hut had to consider as it expanded into Oman
Question 4. Large retail stores like Carrefour and Lulu provide many offers and take customer opinion on their product and services. Why do you think retail stores like Carrefour and Lulu relies so much on surveys to track customer opinions, preferences, and criticisms? What are the advantages of online questionnaires versus traditional surveys conducted over the phone or through the mail?
Question 5. Discuss any three development/ changes in Marketing scenario in Oman. Explain with an example.
What is your assessment of the three alternatives? Which one is the best one and why? Offer a thorough rationale of your recommended approach.
Assignment - Marketing Plan - Demonstrate a comprehensive understanding of the business-marketing planning process
Evaluate the sign of the derivative at these three points: - At the marginal cost solution n0. - At the maximum point nmax = A/a.
If you were the decision-maker, which digital strategy would you choose to enter the wireless market and why
What policies should Wal-Mart implement to make sure its customers are satisfied from the service and wal-Mart's service to its multi-cultural customers
For each case, identify the relevant psychological variables and social influences and briefly explain how each item is illustrated in the case.
Assingment: 1. What is Marketing 4P's? 2. What is Marketing 4P's strategies? The response must be typed, single spaced.
Why do you think that brand need to change its logo? Is this change evolution or revolution from the company wise?
Starbucks decided to enter India through a 50-50 joint ven¬ture with Tata Global Beverages. As the case points out, the first store was based in Mumbai.
Why have marketing communication budgets been reallocated in recent years to increase expenditure on mobile and digital aspects, and reduce spending on advertis
One of the drawbacks of the "Four P's" conceptualization of the marketing mix is that it tends to cause students to think that these are "stand alone" areas. However, as we'll explore in more detail moving ahead, these areas certainly do overlap
Compare the traditional one-to-many marketing communication model to the updated many-to-many communication model. What has caused the shift? What are the advantages and disadvantages of the new model for marketers
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