Discuss product life cycle concept

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Reference no: EM1375014

Question1: Define brand equity and discuss what a company can do to maintain brand equity.

Question2: Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.

Question3: How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?

Question4: What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?

Question5: Define direct marketing and give some real world examples.

Reference no: EM1375014

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Discuss product life cycle concept : Define brand equity and discuss what a firm can do to maintain brand equity. Discuss Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.

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