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Question 1: Discuss the process of internal and external information search and its role in different decision types. What information sources do you think consumers use when acquiring one of the items listed below? Choose 2 items and compare and contrast the information source.
1. Movies2. Restaurants3. Homes or Apartments4. Computer5. Wireless Phone Provider6. Smartphone7. Tablet
Wilson Puckett, president of Wabash Waste Management, had a stack of proposals on his desk from several truck companies. Two of the companies
Are Tastykake products Chips? Nuts? How does the report classify Tastykake products? What changes have occurred in this category?
Identify one product or brand that you think is in the growth stage of the PLC.
How can a firm use the Internet to enhance its degree of market coverage? How can it use the Internet to accelerate the distribution process?
Go online and compare the marketing strategies of McDonald's What age group is each targeting? Do you agree with their strategy?
You are at a political rally with some friends. A candidate for state office states that working women earn about 60 cents for each dollar that working.
Assume you are brand manager of a food product that is consumed by all Americans-blacks, whites, Hispanics, Asians, and others.
List and describe at least five different reference groups that influence the purchasing behavior of different members of this family. Explain how marketers market to various consumers who have different needs, motivations, and reference groups.
What are some of the values that employees are expected to have? Does the company provide a communication plan that ensures that employees adhere to the plan?
You have just been recruited by Ikea as a logistics manager in the U.S. For your initial orientation and more experience, you'll be spending six months.
Assemble a marketing strategy for your product and determine an appropriate time table to implement your plan. Provide your rational for your response
develop channel and pricing strategies for your product launch and include both your domestic and international
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