Reference no: EM131630725

Question: Door-to-Door Laundry Service

You have decided to start a door-to-dorm laundry service for the college students at the local university. Students log on to your Web site and provide specific information to create an account including address information needed for pickup and delivery plus credit, charge, or debit card information for payment. At the time of the initial pickup, students are given a large plastic bag that they fill with their laundry. You pick up the laundry and wash, dry, fold, and return it within one week. Once the student has created an account, they can text, email, or logon on to the Web site to request future pickups.

Review Questions

1. Define the basic functions that this Web site must perform in order to meet the basic needs of the laundry service as well as attract and maintain the interests of students. What are some things you might do to entice students to return time and time again to your Web site?

2. What actions can you take to increase traffic and draw students to your Web site?

Critical Thinking Questions

1. Can you identify additional laundry-related services that might be added to your basic wash, dry, and fold offering that would be attractive to students? How could the initial Web site design allow for these potential opportunities?

2. What steps might you take to personalize the Web site so that the students feel welcome each time they visit?