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Please explain each with at least 150 words per item along with references. The Brand is TIDE:
Background
1. Brief history of the Brand
2. Marketplace Dimensions (category size, competitors, shares, etc.)
3. Current Segmentation Strategies of brand vs. competition
4. Rationale for repositioning at this time (Why?)Post purchase Processes
5. Discuss the probable post-purchase processes of the TIDE consumer and strategies you will use to insure continued consumer satisfaction after the sale.
Describe Can E-commerce replace Traditional Commerce and can e-commerce with all its advantages replace traditional commerce
Assignment 1: LASA 2 Marketing Plan Due Monday, August 17, 2015. Throughout this class you have examined a product of the Waters Bottling Company and addressed market concepts/ theories that will play a role in the success or failure of that given pr..
Create the Executive Summary portion of the Marketing Communications Plan using the business and information presented in the Case Study along with all of the previous submissions
Explain Competing e-Business Web Sites and define their line of business and pick the one you think is the most competitive and explain why
What does customer loyalty mean to you
What conflict handling approach did you use (maybe without knowing it) - competition, collaboration, avoidance, accommodation, or compromise
Create a new product that will serve two business (organizational) markets. Write a 750-1,000-word paper that describes your product, explains your strategy for entering the markets, and analyzes the potential barriers you may encounter. Explain h..
Describe a time line for implementation and main tasks and Gantt Chart showing the implementation plan (In the appendixes)
How effective has management been in responding to these problems? What is your evaluation of the changes they have made to the product, the marketing strategy, the organization structure and management's roles and responsibilities? Are these worthwh..
Using information from news articles, company websites, digital library searches, etc. analyze the company's internal environment as it relates to organizational culture
Suggest at least two examples that support the notion of the limiting life span of health care products as a necessity in the ongoing and systematic product succession planning effort
The Case Study about Zynga
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