Reference no: EM131032779 , Length: word count:2000
On completion of this subject, it is expected that students will be able to:
1. Analyse, evaluate and discuss theoretical and practical knowledge of global business strategy, in the context of Political, Economic, Social, Technological, Environmental and Legal issues.
2. Discuss how major financial institutions contribute to global business.
3. Analyse, evaluate and discuss theoretical and practical knowledge of international market entry options.
Assignment - Market Entry Strategic Report
As individuals, students are required to select an Australian company as the basis of a case study. Once the company has
been approved by your lecturer you will be required to prepare a detailed strategic report to management that analyses the
macro-environmental, geopolitical risks and opportunities, as well as overall market attractiveness of entry of this company
into BOTH a specific European AND Asian market.
Ideally your report will contain:
An Executive Summary
A brief introduction of the selected company
Identification of the TWO countries selected for market entry (one European and one Asian)
For each of the TWO countries provide a detailed analysis of:
The current macro-environmental and geo-political forces impacting that country.
Development of each country's trade and business policy.
An assessment of the potential dangers, risks and opportunities in the current or short term policies of each country.
Conclusion - After evaluating both countries students must make a recommendation of which one is most suited for market entry, along with your reasons and justifications of why.
A limit of 2000 words overall (plus or minus 10%) is to be strictly observed.
Assignment 2 - Group International Expansion Report and
Presentation
You have been asked by the CEO of a major Australian Bank to advise them on their strategy formulation for International
expansion.
The company has developed a reputable brand in the Australian and New Zealand markets and is now looking for suitable acquisitions and strategic partnerships in foreign markets in order to grow their business. The markets that they are currently assessing for entry are France, Brazil and Korea.
You are required to assess the attractiveness of each market and put forward recommendations for future action. This assignment may be completed in groups of 4-5 students. A 15 minute presentation will be delivered in class in week 11 by each group. All students are expected to present. A limit of 3000 words overall (plus or minus 10%) is to be strictly observed.
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