Discuss potential marketing strategies

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Reference no: EM133118286

BSBMGT617 Develop and implement a business plan - New Cambridge College Sydney

Assessment Task: Develop a business plan

You are now required to prepare for a meeting with the Senior Management Team to consult on the development of the Business Plan.

Based on your review and evaluation, identify the business' vision, mission, values and objectives as these will need to be discussed in detail with the Senior Management Team as a basis for developing the business plan.

Note that the management team has advised that the business vision, mission, values and objectives are not clearly advised in the operational plan and they would like you to develop these for discussion. They have also advised that they would like you to propose key performance indicators that can be used to measure performance against objectives identified.

Include at least two items. This could be, for example, additional values or suggested revision of wording for business mission and vision or additional objectives and performance indicators included.

Meeting with Senior Management

You are required to participate in a roleplay meeting to discuss the business plan.

Ozhouse Clean
Business Plan 2018 - 2020

Complete the Business Plan for Ozhouse Clean.

Executive Summary

Provide an overview of the business as per the scenario information e.g. where it is located, when it was established, and key services offered.

Mission
Provide a mission statement based on an analysis of the scenario information, operational plan and discussion at the meeting.

Vision

Provide a vision statement based on an analysis of the scenario information, operational plan and discussion at the meeting

Values

Provide a statement of values based on an analysis of the scenario information, operational plan and discussion at the meeting.

Strategic Objectives
Identify strategic objectives based on an analysis of the scenario information, operational plan and discussion at the meeting.

Market Analysis

Provide an overview of the cleaning services market, for example, revenue for the industry as a whole, growth in the sector, number employed, future trends. Include
information relating to residential cleaning, as well as commercial cleaning and review trends such as environmentally friendly cleaning services.

Competitors

Include information about at least three competitors, including a summary of their services, as well as explaining how their services compete with Ozhouse Clean and any points of difference that will enable Ozhouse Clean to stand out.

Air Tasker

Search the information about this competitor from the link then complete the required analysis below:
• Overview of competitor:
• Summary of services:
• Points of difference:

My Home Clean

Search the information about this competitor from the link then complete the required analysis below:

• Overview of competitor:
• Summary of services:
• Points of difference:

Urban You

Search the information about this competitor from the link then complete the required analysis below:

Overview of competitor:

• Summary of services:
• Points of difference:

Target customers and needs

Outline of target customers and their needs in relation to cleaning services.

Pricing options

Describe current pricing strategy and Outline alternative pricing strategies.

Legislation and Regulations

Identifying any permits or licences that are required for new clearing services.

Suppliers

Identifying suppliers of environmentally friendly cleaning products that can provide Ozhouse Clean with products. Identify at least three options, including the supplier contact details and summary of products offered.

Situation Analysis

Include a SWOT analysis here, at least 3 to 5 bullet points for each.

Marketing Strategies

Discuss potential marketing strategies for existing residential services, as well as commercial and environmentally friendly cleaning services. This may be through reviewing how competitors market their services, as well as identifying effective marketing strategies.

Email to Management Team with business plan

Dear Management Team,

Write a sentence to notify the business plan attached to this email.

Write a sentence to explain how the business plan was developed.

Write a paragraph to introduce and summarise the contents of the attachment. Explain in your email that this is the final business plan and providing a brief overview of the timelines for implementation of the business plan and key performance requirements.

Assume that the management team has approved your business plan but has expressed concerns about ensuring there is enough cleaning staff for the expansion.

As you wish to fix their concerns, you are required to research and identify at least three ways in which you will be able to source enough skilled workers in order to meet
workforce demands.

Write notes with three (3) ways in which you will be able to source enough skilled workers in order to meet workforce demand. Example could include information on recruitment agency, social media advertising etc.

Attachment:- Develop a business plan.rar

Reference no: EM133118286

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