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Ood Ltd operates a chain of coffee shops in country L. Ood's sales growth is slowing and investors have complained that Ood's products range is old fashioned, with no iced coffee or products that are compatible with increasingly popular home coffee machines.
Ood's coffee shops have been a part of country L's high streets for thirty years but Ood is also concerned about falling customer numbers due to the increase in the number of people shopping online instead of visiting city centers.
Using Ansoff's matrix, discuss potential growth strategies for Ood Ltd. Evaluate the level of risk involved with each of your proposals.
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