Discuss potential disadvantages to use of personality test

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Reference no: EM131572470

Assignment

1. Describe why identifying consumer behavior patterns are so important and impactful to the marketer.

2. Identify and explain a personality test that is used by marketers, including the basic premise of how it works. From a marketing standpoint, how might this tool be used with respect to more effectively reaching the company's target market?

3. Discuss potential disadvantages to the use of personality test results by a marketer. How might a marketer decrease the impact of these disadvantages?

4. Relate the use of psychological and demographic information along with reference groups and subcultures to understanding overall consumer buying habits.

Reference no: EM131572470

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