Total Words: 4000. Please find the assignment question. Select company if you can do for H&M and Channels it would be great for me in Europe and do let me know before starting the work. MARKING CRITERIA - Marks will be awarded based on the following guidelines: Presentation of assignment and clarity of expressions – Presentation should show a polished coherent structure. Thoughts and ideas should be clearly expressed in a fluent academic writing style including the use of professional and scientific sources. Attention to the purpose of the assignment – The purpose of the assignment should be addressed comprehensively. The analysis should demonstrate a critical evaluation of the material, literature and theory reviewed in class. Conclusions should be based on a critical evaluation of the evidence presented throughout the analysis.

MARKING SCHEME - Task 1: Use of the relevant models and concepts to understand the external environment the company is currently faced with and what are the market conditions currently faced by the organisation and possible future scenario. All this has to be based on research and evidenced with theories, models and references from adequate and acceptable sources. (1300 words) (30 marks). Task 2: Use of relevant internal analysis tools to draw appropriate conclusions. (1,300 words) (30 marks). Task 3: Exploration of strategic choice models to sustain the company’s competitive position (1,300 words) (30 marks). Overall presentation, referencing and visual aids (10 marks).