Discuss possible implications for each of the marketing-mix

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Reference no: EM133294896

Question: Based on your analysis of the macro-environment of Ukraine discuss possible implications for each of the marketing-mix decisions (product/services, pricing, marketing communications and distribution channels) if a Singaporean retail company wished to enter or expand in the particular country.

Note: Topics to cover:

-International marketing benefits, risks & challenges / Globalisation

-Internationalisation models

-International marketing mix

-Segmentation, Targeting & Positioning

-Market entry options

-Standardisation to adaptation-International Marketing Strategies

Reference no: EM133294896

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