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Question: Based on your analysis of the macro-environment of Ukraine discuss possible implications for each of the marketing-mix decisions (product/services, pricing, marketing communications and distribution channels) if a Singaporean retail company wished to enter or expand in the particular country.
Note: Topics to cover:
-International marketing benefits, risks & challenges / Globalisation
-Internationalisation models
-International marketing mix
-Segmentation, Targeting & Positioning
-Market entry options
-Standardisation to adaptation-International Marketing Strategies
In an increasingly competitive global environment, what do you think will be the role of the United States in the global market in the years to come?
Develop branding strategies for existing and new products and develop pricing strategies and distribution channels for products.
The global coronavirus outbreak has seriously impacted the tourism and hospitality industries in Singapore.
Describe the products (goods and services) that interest these youth markets
Abercrombie & Fitch, a retail clothing chain based in New Albany, Ohio, launched a line of thong underwear for preteen girls. Is marketing adult-styled undergarments to a younger audience unethical? Why or why not
Identify and describe what you believe to be the best TV commercial that you have experienced over the last year. Why do you feel that this ad is the very best?
1.You graduated from college four years ago and now have an information technology (IT) job.
As a marketer, how would you reposition the product in the customer's mind to increase its purchase? Outline your strategy.
Environmental trends and research/identify specific factors within each trend that will influence the development of your marketing strategy.
Based on the text material on perceptual characteristics, semi-fixed feature space, and fixed feature space, recommend ways to change this environment
What theories can be used as guidelines for international marketers to analyse competitiveness of their products/services in international markets?
Identify the key competitive priorities (cost, speed, quality, location, flexibility, value added service, sustainability) for your product
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