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Discuss points of parity and points of difference

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Reference no: EM133259299

1. What is brand positioning? And what do marketers need to know to develop brand positioning

2. Discuss points of parity and points of difference. What are they, and how are they different? How are they related? How important are they in positioning?

3. What is "straddle positions"? Explain it with an example

Reference no: EM133259299

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