Discuss personal selling advertising and public relations

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Reference no: EM133634870

Discussion Post: Marketing for Competitive Advantage Promotion

For this discussion, you will research peer-reviewed journal articles on one of the 4Ps - Promotion. Keyword search terms might include the following: Personal selling, advertising, public relations, and sales promotion (contests, coupons, and more...). Once you have selected your peer-reviewed journal articles, post a synopsis of the major points from the research you read.

Reference no: EM133634870

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