Discuss patterns of multinational cooperation

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Task 1 Customers: Describe the target customers as best as you can. Use demographic, psychographic, behavioral, cultural, or geographic segmentation. If applicable, consider both business-to-business clients and business-to-consumer customers.

Task 2 Characteristics of the market: Use recent secondary research data to identify the size of the market potential and the demand for your product. How is the marketing level in the host country in relation to its level of economic development? Briefly discuss relevant growth factors and information technology. Does your host country show a sophisticated marketing orientation? Does your target segment include any characteristics of the bottom-of-the-pyramid markets?

Task 3 : Discuss patterns of multinational cooperation and trade association relevant for your business

Reference no: EM133252137

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