Discuss particular context and nature of services marketing

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Reference no: EM131657498 , Length: word count:1500

Services Marketing Assessment

LEARNING OUTCOMES - On successful completion of this unit, you should be able to:

Discuss the particular context and nature of services marketing.
Examine issues relevant to strategic service marketing management.
Explain the relationships between customers, employees, and the organisation in the design and delivery of services.
Critically evaluate theoretical perspectives in services marketing provided by the academic literature, and to develop their own perspectives.
Examine issues in service delivery and evaluation of service quality.

Assessment task 2 -

Discuss the notion that customers are the best judges of quality of a service process. Why is it important to understand customer expectations and how does this relate to service design and implementation, and customer satisfaction?

Purpose: To discuss the particular context and nature of services marketing and to critically evaluate theoretical perspectives in services marketing provided by the academic literature.

Required text(s): Lovelock, C., Patterson, P., and Wirtz, J. 2015, Services Marketing: An Asia-Pacific and Australian Perspective, 6th Edition, Pearson Education, Australia

Attachment:- Assignment File.rar

Reference no: EM131657498

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Reviews

len1657498

9/25/2017 7:11:23 AM

Australian student, Assignment Task 2: total 1500 words. Critical evaluation of GAPS Model of Service Quality as a conceptual framework. Good critical evaluation of the GAPS models with good depth in discussion of the pros and cons. Critical evaluation of theoretical perspectives provided by the academic literature. Good level of discussion of theoretical perspectives, understanding of the literature, and theory. Critical examination of Management of expectations in services marketing. Good critical examination of the management of expectations in services marketing.

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