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1. Reading on the latest developments on Apple, what is the downside of Apple’s moving iCloud data to China?
2. Read the article The Impact of Next Gen Technology quoted in this week's lecture. Select and discuss one of the four technologies mentioned in the article that do you believe will be the most disruptive and/or successful in the media industry. Be sure to support your position with substantive reasoning and citations.
3. Discuss Panera’s ‘Pay-What-You-Want’ pricing strategy, its motivation, where (in the Panera chain) it was practiced. On what grounds can it be justified? From your research, are there any companies that practice it? What would it take to sustain the PWYW strategy?
If a lapse in ethical conduct was a major contributor to the scandal, what measures could have been taken to better emphasize the code of ethics? Would these measures have prevented the scandal?
Discuss How as a leader can one effectively communicate the goals and direction so that everyone is rowing in the same direction on the team?
What personality traits do you think you have, and how do they help or not help you? What do you do to develop your leadership skills?
Compare and contrast Murphy’s definition of leadership with that provided by Bass. What are the distinguishing features of leadership as seen by Hollander and Julian (1969)?. According to Dirks, “trust” plays an important role, influencing the level ..
Illustrate the strengths and weaknesses of the management concepts in a table/matrix.
Since the demand for this item is price sensitive, store manager is interested in figuring out what price will break even or make a profit.
For this task, you will use the "Shuzworld" case study (see Web Links section below). You will need to read the entire case study to be able to complete this task correctly.
One of the surest marks of the professional manager is, Identifying completely with higher management
What do you think is the marketing philosophy that most universities have? Why?
What are some ways that technology can help companies and leaders to manage compensation, benefits plans, and associated costs? How does managing employee compensation relate to overall business goals? Provide examples from a managerial perspective. ..
What is the legislative agenda of the association? How is that agenda developed? Is the membership involved?
Discuss the logic behind pre-, concurrent and post-testing within the marketing communications arena, using examples to illustrate.
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