Reference no: EM132673310 , Length: Word count: 350

Problem 1: Discuss Overview of Your Marketing Plan and Managing Your Plan in the Long Run

• As you look back on the course, consider how marketing affects your daily life and how your understanding of marketing has changed. To illustrate some of the marketing components that you have learned, share with your classmates how the marketing strategies for your product could benefit your marketing department in the long run. Present an overview of your plan and explain how you could use the information from this course to recommend changes in the way companies do their marketing. Make sure to include what research strategies you would recommend the company use to inform the new strategies.

• The discussion board will be set in Canvas to require students to contribute their own response to the prompt prior to reading what classmates have posted. Each student will submit an initial response posting to reflect on all aspects of the prompt. Conclusions must be defended with evidence in appropriate APA format, which means both in-text and end-of-text citations should be included.

At Least 350 Words