Reference no: EM133299345

Case Study: Hexoskin Product: Smart shirts Hexoskin has been making its smart shirts since 2013. Each is equipped in sensors that capture physiological details, such as respiratory and ca blood pressure and skin temperature. The Montreal-based maker of sr which are enhanced with high-tech health sensors, quickly offered its health authorities in Canada and the Uhited States. "Our specialty is monitoring vital signs at home, burden on the hospital system. We thought tha help keep more patients at home," the CEO said. By the end of March, Hexoskin was installin hospitals in Canada, the United Kingdom ar COVID-19-related work its top priority. Th teams of its own to support its programs, resources rather than adding an extra burden to them. Hexoskin is now getting interest for its COVID-19 monitoring sol parts of the world, including Australia, Italy and Japan. (Source: Adapted from TCS). You are a researcher for Hexoskin to conduct a research on export Australia, Italy and Japan.

Discuss options for taking product marks. Apply this product exporting to Australia, Italy and japan.

Discuss motivating factors for pro this product exporting to Australia, Italy and Japan b) Intellectual property

Case study: instant rot Product: Smart cooker The Instant Pot is a smart cooker that functions as a rice cool cooker, slow cooker, yogurt maker and steamer. The Instant F using less energy by cooking faster than similar products an kitchen. Patent applications for the Instant Pot were first made in ? the United States. Now, the company also owns industria trademarks in Europe, Africa and Asia. Robert Wang, the company president, gave advice to st Canadian enterprises. "All enterprises should have their profits protected as IP. pay attention as to how to protect your IP, and register (for IP) on time. Source CIPP(2020).

1. What does CIPO stand for ?

2. Identify steps to develop an intellectual property strategy when expanding business globally.