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Marketing In The 21st Century Assignment -
Objective - Please prepare your views to the following questions considering the information presented in the question and the course materials. Your answers must defend your point of view. You need to justify your views wherever possible. Moreover, the objective of this assignment is helps to understand and analyze the UAE's Retail Market, Growth of Online Retail in UAE, Opportunities and Challenges for Online Retail in UAE.
Case - ONLINE RETAIL IN UAE - DRIVEN TO GROW
Questions -
Question 1 (1250 words) - Analyze the retail market of UAE.
Question 2 (1250 words) - Discuss the opportunities and challenges of online retail in UAE.
Note - Maximum word count of 1250 words for Question 1 and 2 (total 2500 words).
Attachment:- Assignment File - Case.rar
Word count for TMA submissions - Maximum word count of 1250 words for Question 1 and 2 (total 2500 words) (+/- 10%) (Excluding references). TMAs having word count exceeding or below the acceptable word limit will subject the TMA to penalties. In all your analyses and discussions, you should make sure that your arguments are coherent and rooted in the frameworks learnt in this course. Moreover, you are encouraged to develop and expand your own ideas and engage in meaningful debate. Speculations and/or hypothetical conceptions you might have regarding the firm will not help you for this assignment, unless you support them with sound analyses.
Completing and sending your assignments - When you have completed your TMA, you must fill in the assignment form (PT3), taking care to fill all information correctly including your personal identifier, course code, section & tutor, and assignment numbers. Each TMA and its PT3 form should be uploaded on the AOU branch moodle on or before the cut-off date. Late submissions require approval from the branch course coordinator and will be subject to grade deductions that may amount to a zero grade. All assignments are treated in strict confidence. If you feel that you are unable to meet the cut-off date of the TMA because of unusual circumstances, please contact your tutor as soon as possible to discuss a possible extension to the cut-off date.
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