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Discussion Post: Marketing Consumer Behavior
Discuss one or more of the key topics raised that intrigued you, surprised you or had the most relevance to you. Note that your summary shouldn't be an outline or re-cap of the entire chapter contents - but instead should reflect more personal, in-depth thoughts about just a few of the key topics that resonated or connected with you the most.
The debate over which research approach is better has been discussed for years. What is your opinion on the controversy of whether qualitative or quantitative research is a more effective research method? Include your rationale
Distinguish among the various types of test marketing.- What would be the most appropriate research design for each of the three areas of research you have listed?
Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP
What is economies of scale? How will economies of scale affect McDonald's?
Debate whether these new features in game consoles are enough to survive against the growth of smartphone and tablet apps that offer free or inexpensive games.
What was the rationale for the pace of international expansion and for the particular sales offices (and web channels) that were opened
1. What is your understanding of content marketing in the demand generation process?
Identify a marketing opportunity for an organisation you are familiar with. The organisation has asked you to determine the probable return
Using the product you selected for analysis in Module 2, identify and discuss the internal and external environmental factors that may influence your distribution strategy
Discuss aspects of the health care marketplace in terms of the specific provisions that define a market. How do the principles of managed care influence.
1. What is, in your opinion, Amazon's core business? 2. What type of diversification strategy has/is Amazon pursued/pursuing?
Develop a set of marketing objectives that enable Bounce Fitness to utilise or improve its SWOT analysis - requires you to devise a strategy to market the Case Study situation for Bounce fitness. To achive this, include the following in your marketi..
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