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Assignment:
Case (ie Question):
Reconsider Netflix's concept for a 'with ads' service. What are the pro's and con's of this new offering for the company's marketing programs?
Hint: Present the pro's and con's as thorough paragraphs for each marketing mix variable. You can skip the "Channels of Distribution" (ie, you can do just the other three P's). (By the way, in a nutshell: Netflix serves the 'retail' role in the channels for entertainment content, and has different channel arrangements for content suppliers-- but this sends us down the entertainment rabbit hole a little more than we need for now).
Hint: before you even discuss marketing mix, you need to establish the company's situation and aspirational considerations in a way that sets up your discussion of the 3 P's. Related hint: no need to discuss pro's and con's during the set-up!
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.
Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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