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Assignment:
Our next discussion form has to do with Netflix documentary "The social dilemma"
Though fictional, is has been the subject of controversy. The movie invites the public to shut down or minimize you social media networks presence and to take action to put a harness in such societal detriment. The whole argument explain here.
I invite you to watch the whole movie, navigate the website and come up with your own view
For our discussion forum we are going to comment on a short video found in the website entitled "The truth about algorithms" by Cathy O'Neil
In light of our views of this topic AI in out tech trend presentations.
With the video and the ideas you recall from the tech trend presentations that dealt with the topic write a comment on
1. What is the premise of O'Neil's argument? It is valid? to what extent?
2. What can we do to continue using this tool while trying to minimise its deleterious effects?
Examine the organisation's internal marketing strategies. What do the internal relationships help the organisation to achieve? Are there any areas for improvement?
What was your perception of "globalization" before reading this discussion? Elaborate your answer. One criticism of globalization is the exploitation.
Is Blu Dot's strategy one of cost leadership, differentiation, or focus? Explain your answer.
What are marketing information systems (MIS)? Can I get some examples and maybe real word uses relating to MIS within actual marketing operations?
Describe the impact that big data has on your ability to manage an international e-commerce site. Explain What did you learn as a result of the big data
mobile banking features have added several advantages for customers however there are security risks that come with
Define Online Reputation Management (ORM) and Search Engine Results Page (SERP). Using specific examples, describe how your chosen company is managing ORM well. Using Google Alerts, select 10 alerts that you would set up for your company and explain ..
Should BMW expect Tesla to grow into a strong direct competitor like Audi, versus Tesla being limited to a niche or being just a flash in the pan?
When it comes to Business Logistics why is it important for a business to have Globally Optimized Operations?
Create a poster with images and text for the activation you conceptualize. Write a pitch that describes your marketing strategy,
Choose a global company in a competitive industry with which you are familiar. Describe each area of Porter's Five Forces Model for the company.
Create an active link. Then provide a few paragraphs summarizing the article AND your thoughts on how consumers are changing.
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