Reference no: EM133383233
Encouraging market and product innovation.
Awareness pertaining climate change has resulted in consumers pursuing more sustainable products. This has created challenges as well as opened new arenas of opportunities for different industries. Furniture is one such industry where Big Brands like IKEA are already gearing up to embrace this challenge by using bamboo as eco-friendly furniture solutions. However small to medium size furniture stores need to follow suit to remain relevant. As an owner of a small and medium sized furniture company, please consider the following questions.
1. For your chosen company to remain active and maintain their market positions, discuss the importance of Intrapreneurship in their company culture (provide examples to support your point).
2. Identify and discuss some potential challenges that the company faced during the current Covid-19 pandemic.
3. Identify and discuss marketing strategies and different approach(es) that can be used to attract new and existing customers back to the business post covid-19 pandemic.
4. Use the PESTEL analysis and discuss any possible challenges companies will likely face when introducing new products post-covid19.
Requirements
1. Use Harvard Referencing Style including in-text citation.
2. Minimum of 2200 and maximum 3000 excluding Table of content, references, titles and cover page.
3. Use at least 4 different resources.
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