Discuss marketing strategies

Assignment Help Marketing Management

Reference no: EM133565367

Assignment:

In this discussion and in future weeks discussions, you'll have an opportunity to share your research for your final marketing plan. By sharing in this discussion, you'll be able to hone your plan, and help your classmates hone theirs! Win-Win!

Select an organization for the course project. Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) has sufficient information available for you to conduct research and make informed recommendations in your marketing plan.

You've been studying marketing strategies, ethics and social responsibility in marketing. Based on that, it is no longer acceptable for businesses to disregard issues related to ethics and social responsibility. This topic is a section to be addressed in your marketing plan.

Instructions

Part 1: Current Status

It is no longer acceptable for businesses to disregard issues related to ethics and social responsibility. Briefly introduce the organization that you will be developing your marketing plan project.

Conduct research and briefly describe what your organization is doing now with regard to corporate social responsibility and pursuing sustainable business practices.

Think broadly about what to consider: philanthropy, energy conservation, sustainable supply chains, reducing carbon footprint, fair trade, community service, volunteerism, etc.

Part 2: Recommendations

Based on your understanding of the organization's goals, what recommendations do you have for how to create a more ethical, socially responsible, and/or sustainable business? What practices do you recommend the organization pursue?

Reference no: EM133565367

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