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Assignment:
This discussion is related to Chapter Market Testing, therefore be sure to read the chapter before posting. Please tell us in a few sentences your views on whether a new product should be introduced into a test market before introducing it broadly and explain your opinion fully.
* If you post "yes", explain the risks and why you would take the risk.
* If you say "no", explain the risks of not test marketing FYI...Market Testing differs from product testing as product testing focuses more on gaining feedback regarding how well a product is performing, whereas market testing aims to predict the market potential of a product concept.
Further, Market testing is not test marketing! Test marketing is one of many forms of market testing -- others include simulated test market, informal sale, minimarket, rollout.
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