Discuss market segmentation theories

Assignment Help Business Management

Reference no: EM131018914

Part A

Discuss market segmentation theories. In your discussion you should refer to the various theoretical ways an organisation can segment their audiences and critique the relative advantages and disadvantages of these theoretical approaches.

Part A should be approximately 1200 words

Part B

On the basis of what you have written in Part A, evaluate the market segment opportunities and then identify and describe a primary and secondary target market for your organisation. Justify your choices on the basis of the selection criteria that you have used.

Part B should be approximately 800 words

Part A and B is worth 18 marks in total

Part C

On the basis of what you have written in Part A and Part B develop a positioning for either your chosen organisation, or one of that organisation's products or services. Describe your chosen positioning and discuss its relevance to your chosen organisation/product/service and your selected target market or markets.

Part C should be approximately 500 words and is worth 6 marks

Reference no: EM131018914

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