Discuss market segmentation

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Reference no: EM133376661

Assignment:

Please discuss market segmentation, choose a major consumer product category (e.g. autos, beers, cosmetics, soft drinks), Please discuss how the market for that product has been segmented by brands in that category. Give specific examples of products that were designed to appeal to specific market segments and how the marketers have tried to appeal to that segment.

For the product include each of these aspects from Market Segmenting, Targeting, and Positioning:

Behavioral segmentation
Demographic segmentation
Geographic segmentation
Psychographic segmentation

Also, do you notice any ethical issues with how the marketer has approached the consumer in that target market? If so, what issues do you see?

Reference no: EM133376661

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