Discuss market segmentation

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1. Discuss market segmentation and its use with a firm such as Unilever in formulating segmentation strategies such as measurable /identifiable, accessible,substantial,differential and actionable.

2. You are a Human Resource manager at a local firm. a vacancy for the position of cashier arises within the accounting department, the male supervisor advised you that the new employee must be female. state whether or not, as the human resource manager, you can legally carry out this request and explain the legal grounds for your answer.

Reference no: EM132211377

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