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Discuss market research strategies

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Reference no: EM132491443

Question 1: Include an introduction/overview of the company.

  1. This section of the marketing plan should introduce the company and business model along with a brief description of the products/services.

Question 2: Discuss market research strategies.

  1. This section of the marketing plan should discuss the research strategies that will be used by your company to understand the target market(s), industry, competition, and/or any other aspects of the company that will provide valuable insight into profitable operations.

Question 3: Describe the macro environment through a political, economic, social, and technological (PEST) analysis.

  1. In this section, you will compile a PEST analysis of your company. You will analyze how the changes in the macro environment as described in the PEST will impact the company and, specifically, the marketing decisions.

Reference no: EM132491443

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