Discuss lionsgate focused on engaging existing fans

Assignment Help Management Theories

Reference no: EM133212199

Assignment:

Discuss why Lionsgate focused on engaging existing fans rather than attracting new customers to the movie. Do you agree with the desicion to not focus on other segments like older customers or male customers? Should be strictly based on hunger games by kellogg school of management.

Reference no: EM133212199

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Discuss lionsgate focused on engaging existing fans : Discuss why Lionsgate focused on engaging existing fans rather than attracting new customers to the movie.

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