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Brand: Apple Products (iPhone, Apple watch, Apple laptop)
-Identify the brand and the products you purchase from this brand.
-Discuss your level of loyalty
-Discuss the ways the firm has communicated about the brand that has led to your loyalty using specific examples
-Discuss what has made you loyal to this brand - what does the brand mean to you (image or performance), how do you respond to the brand (feelings or judgements)
-Discuss your level of engagement using the 4 levels of engagement (behavioral loyalty, attitudinal attainment, sense of community, active engagement)
What steps in the sequential product development process are similar to the concurrent product development process? What steps are different? Which product development process is more efficient and effective for developing products and services that ..
Organizations, like people, can be resistant to change and this resistance can take many forms. In a paper of at least 3 pages, discuss some of the ways organizations can manifest resistance to change
Is the concept of leadership concretely defined, or does it have a more subtle definition?
What caused Timberland's logistical problems? What was the key to solving Timberland's logistical problems?
Cultural differences affect business communications in a wide variety of ways. Those who lack awareness of these differences often make faulty assumptions, misunderstand the intentions of others, and fail to convey what they wish to express.
List and describe three examples of service-provider attempts to reduce service intangibility.
What are some advantages of using cloud computing for the services listed?
Why does management matter?
When participating in international buying/selling negotiations, a sole sales negotiator is at a disadvantage when faced with a small team of buyers.
Blake lives in a jurisdiction that applies joint and several liability along with the doctrine of contribution. He was involved in a very unfortunate motor vehicle accident. Tony hit Blake's new Mercedes in the rear just as Cathy crossed the center l..
Your business has been successful for a number of years now. Your competitive advantage is the low cost and good quality of your products.
What conclusion can you draw from the case about leading teams and groups by managers?
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