Reference no: EM132969432
Assessment Task Instructions
Carefully read the following:
Aus Health Spa is located in the outer suburbs of Sydney and offers a range of services, including massages and body and skin treatments. The Health Spa also includes a fitness centre, for which memberships are available. There are currently around 50 permanent members of the fitness centre. All other users are casual users of both the spa and fitness centre. Currently, users can only be members of the fitness centre and all other services are paid for per use.
The Health Spa has been established for 2 years, during which time, use of the Spa has steadily increased, resulting in an excellent operating profit. Most users are locals.
The owner of Aus Health Spa is interested in finding out more about member needs and ways to increase business sales.
In the role of the Marketing Officer for the business, you have been asked to conduct research into the above, and on trends and opportunities in the sector.
As there is a limited budget for marketing research, the owner of the business has advised that it will be necessary to identify and use secondary research information sources about the health spa industry, statistics and emerging trends and opportunities.
A feedback register for service users and is a relatively recent initiative, with feedback documented from March 2018. The register should be reviewed to identify members' needs.
Complete the following activities:
1. Write a research brief.
Develop a research brief for Aus Health Spa
The brief should, at a minimum, include the following:
a) Identify the objectives of the research to be conducted
b) Identify the research methods to be utilised, including an explanation of why the proposed method of research are suitable for the proposed research, as well as how they are valid and reliable.
c) List at least 10 key words and phrases (including Boolean operators) to use in online research to identify relevant sources of information.
d) Use the key words and phrases, including Boolean operators, to identify and document at least 5 information sources that you will use for the research. Document the web site reference and/or name and title of the publication of each of these reference sources and summarise the information that the web site or publication will provide to assist you with your research.
e) Review the information in the Feedback Register and, based on your review and analysis, identify at least three areas to be reviewed as part of the research.
Use Research Brief Template to guide your work. As you will be reviewing this document following a meeting with the owner of the Spa, name this document Draft Research Brief.
2. Send an email to the owner of Aus Health Spa (your assessor).
The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.
It should introduce and summarise the contents of the attachment and seek their feedback.
The email text should ask for the place, date and time of a meeting where you can discuss it.
Attach your draft research brief to the email.
3. Meet with the owner of Aus Health Spa and a number of staff members.
At the meeting, you will need to:
• Provide an introduction to the meeting
• Discuss key points from the research brief, included the proposed research activities.
• Seek feedback on the proposed research and gain approval to proceed.
During the meeting, you are required to demonstrate effective communication skills including:
• Speaking clearly and concisely
• Using non-verbal communication to assist with understanding
• Asking questions to identify required information
• Responding to questions as required
• Using active listening techniques to confirm understanding
4. Update your research brief
Revise and update your research brief as required based on feedback provided at the meeting.
Name this version of the document Revised Research Brief.
5. Send an email to the owner of Aus Health Spa (your assessor).
The text of the email should be in grammatically correct English, written in an appropriate (polite, business-like) style.