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Introduction to Digital Marketing and Social Media
Learning outcome 1: The ability to evaluate and apply basic concepts related to digital marketing including consumer behaviour, online marketing communications, and social media marketing.
Learning outcome 2: An understanding of the role that digital marketing and social media can play in marketing.
Learning outcome 3: An understanding of the practical implementation and limitation of a digital marketing.
Assessment Brief:
You work as a trainee digital marketing analyst, for Cambridge Digital, a marketing consultancy company. Your company provides marketing consultancy to many medium and large organisations, both at national and international level. Your digital marketing head asked you to prepare a group presentation in PowerPoint format of 3000 words on the various areas of digital and social media marketing.
This Presentation slides should cover the following tasks:
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