Discuss its breadth of brand awareness in terms of the range

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Reference no: EM133410525

Question 1. Choose an enduring brand and discuss its breadth of brand awareness in terms of the range of purchase and consumption situations where the brand comes to mind.

Question 2. Packaging is an important brand element. Choose an enduring brand that has distinctive packaging and explain how this packaging conveys certain brand associations.

Reference no: EM133410525

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