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Question 1. Enduring brands often have a strong heritage. Choose such a brand and explain how it uses its heritage as a key part of its brand identity?
Question 2. Choose an enduring brand and discuss its breadth of brand awareness in terms of the range of purchase and consumption situations where the brand comes to mind.
What a distribution channel is and discuss why it is important to marketing process. Discuss differences between direct and indirect distribution channels.
Describe the product/service including the benefits of using the product/service. Discuss the potential customers for this product/service.
What is meant by requirements gathering, and why is it important to clearly define the data requirements of a database before creating it?
Explain Oshikandela Yogurt anjd Explain the factors that represent the forces governing the nature and intensity of competition within any industry of your choice
Provide a brief description of the product's current packaging (include a photo of the product). Provide an analysis of the current packaging's limitations. Limitations can include no logo or confused branding by not stating the features and possib..
Wal-Mart has enjoyed success as nations largest business. From its humble beginnings to its rise as the most dominant retailer, the company has generated.
Propose a type of message appeal to be used in the advertising, making sure to explain the rationale behind the appeal.
Overseas Market Understanding - Clearly in order develop an International Marketing Strategy there is a need to develop a highly relevant and strong understanding of the agreed overseas market
Five different categories of target market were found in order to achieve the greatest results for Coway Water Purifier. Five different categories same of targe
What is geographic segmentation? Explain the roles of marketing research and its importance in making marketing decisions.
Explain how you may implement the marketing strategy that you have chosen? Consider creative and innovative way to implement the marketing strategies.
Describe a unique sales promotion (consumer, trade or salesforce) that you are aware of. Indicate who it is directed at and its effects.
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