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Essay Questions
Question 1. What are the issues to be considered in ethical manufacturing? How can a company balance the need for competitive prices with paying factory workers a living wage and providing safe, respectful working conditions? How do companies balance transparency of manufacturing information and company confidentiality?
Question 2. Outline the ethical dilemmas of "knockoffs" and the practice of fashion industry copying. How do "knockoffs" harm the industry and economy and how do they help the industry and economy? How would the global economy be affected if "knockoffs" were eliminated from themarketplace? Give at least 3 examples of how "knockoffs" harm the industry and at least 3 examples of how"knockoffs" help the industry and economy.
With a portfolio as diverse as Googles, what are the company's core brand values - What's next for Google?
Prepare a marketing plan for one or two new products in your own business and/or another business in your country or region with which you are familiar.
Total customer satisfaction is measured based on the
q.1 compare and contrast leader ship and management.q.2 contrast an effective and ineffective leader using the concepts
You are a sales rep for Xerox Corp. Assuming Xerox has just designed a new, less expensive, and better quality copying machine, make a list of 15 prospective businesses you'd plan to contact. Identify the sources you would use to develop your pro..
Compare the concepts of brand positioning and brand journalism and explain, in your own words, how they are similar or different.
Scenario Analysis: FMP
What are the educational and experiential requirements for obtaining a CMA? How many exams does a CMA candidate have to pass? What do these exams cover?
How are Coke and Pepsi using their Web sites, http://www.coke.com andhttp://www.pepsi.com, to promote their newest product offerings
Marketing Management SHR037 - Individual Marketing Plan Report - develop a marketing plan and propose strategic marketing developments
Discuss multi-cultural marketing strategies that you would use to market your product that would successfully target consumers in several different.
Is this management controlling how a group meets their part or assignment for the 5-year plan or is this management controlling themselves?
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