Discuss individuals process persuasive messages

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Reference no: EM133318457

Assignment:

1. Commercial co-creation has been criticised by some researchers, suggesting the practice is a double exploitation of consumers. Discuss the meaning of this statement. Outline the advantages and limitations associated with commercial co-creation, using examples to explain the key points.

2. Explain anthropomorphic appeals as a style of marketing execution. Discuss how social media can be used as anthropomorphic primers. To what extent anthropomorphic techniques are persuasive? What are the disadvantages associated with anthropomorphic appeals? Identify a speci?c ?rm to anchor your discussion.

3. Critically discuss how individuals process persuasive messages and potential reactions towards these messages. What are some of the psychological processes underlying the heightened credibility of user-generated and celebrity-generated messages? Include an example to illustrate your discussion.

Reference no: EM133318457

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