Reference no: EM132526389 , Length: word count:1500

Section A:

Part 1. Ford plan to reduce their greenhouse gas release using their EcoBoost engine to increase fuel efficiency. It also plans to introduce 40 electrified vehicles (electric and hybrid) by 2022, in an investment of $11 billion. According to Ford: "We're all in on this and we're taking our mainstream vehicles, our most iconic vehicles, and we're electrifying them. If we want to be successful with electrification, we have to do it with vehicles that are already popular." In addition, American Ford dealerships rely on wind sail and solar PV systems to power their locations greatly reducing their use of electricity. Explain various Dimensions of CSR, addressing various key issue and various marketing types?

Part 2. Coca-Cola is launching a marketing campaign that aims to remind people its bottles are recyclable and encourage them to recycle. The campaign, titled 'Round in Circles' and created by agency Recipe, will appear in print and outdoor, with a focus on transport hubs. Launched to coincide with Recycle Now's Recycle Week, it will also see the Coca-Cola London Eye turned green. The creative features a range of Coca-Cola brands and weaves information into circular artwork. This is meant to demonstrate the company's commitment to helping develop a circular economy. Discuss in detail the concept of recycle marketing and fair trade in terms of Coco-cola Company

Part 3. Identify the principal methods that companies might use in assessing and reviewing opportunities across international markets. Suggest the alternative means by which organizations can prioritize and segment markets.

Part 4. As organizations become to expand their requirements to gather information also increases. Outline the information system of an MNC and expand on its relevance.

Section B- All question are compulsory

Part 1. Starbucks is a master of employing value-based pricing to maximize profits, and they use research and customer analysis to formulate targeted price increases that capture the greatest amount consumers are willing to pay without driving them off. Try to explain the entire concept of Pricing of Starbucks along with its Economist's approach and identify ethical issues as well.

Part 2. Domino's is the leading Pizza Company of the world with more than 10,800 Company owned & franchised outlets. With its presence across 5 continents covering more than 70 countries it has garnered a market leader position specifically in the Pizza market. Its low- cost infrastructure investment & franchisee owned business model is making their business more viable than the competitors. In terms of various promotion strategies and offers, Domino's has given significant contribution and set up an example for other competitors in industry. Identify the promotion mix elements. Comment upon each of them with relevant examples.