???discuss important considerations for international trade

Assignment Help Management Theories

Reference no: EM133359736

Case study: Pillitteri Estates Winery

Product: ice wine
Pillitteri Estates Winery, in Ontario's Niagara-on-the-Lake, officially opened in 1993, producing 4,300 cases of wine a year and progressively winning awards in Canada and abroad.

The family's 170 acres of vineyards and 130 acres of grapes from other Ontario growers support a winemaking capacity that now stands at 125,000 cases a year. The winery has 65 full-time employees and plans to expand to 70 in the next two years.

The award-winning icewine is exported to 35 countries in Asia, Europe, the Americas and Australia.

Canada's free trade agreements have helped open doors for the winery to new international markets.
The Canada-Korea Free Trade Agreement was the most beneficial trade deal for Pillitteri Estates Winery. Slingerland said icewine sales to Korea rose by around 400% after the trade deal entered into force in 2015.

""It's huge for us to be able to move that much and have the market opened up." Slingerland said."

The new Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) will also make it easier and cheaper for the winery to export to the Asia-Pacific region as tariffs on icewine are eliminated.

The Asia-Pacific agreement brought a large wave of new business opportunities to the winery, as well as inquires from new markets, such as Vietnam. The winery now has much greater access to Vietnam and other CPTPP countries, which is helping it expand into new markets for long-term business.
Slingerland also credits the Canadian Trade Commissioner Service for helping the winery export to new markets.

Today, those types of connections are putting Canada's Versace of icewines on the menu in homes and restaurants across new markets.

Source: The Canadian Trade Commissioner Service, 2019
Discuss this 3 questions on these case study
You are the researcher at Pillitteri Estates Winery. You are assigned to conduct a research on exporting icewine to Vietnam.

a) ???Discuss the important considerations for international trade, specifically in this case, for exporting icewine to Vietnam.

B) Discuss how you can use fnternational trade research to help strategic planning for Pillitteri Estates Winery.

c) Provide at least 5 sources for international trade research for Canadian companies such as Pillitteri Estates Winery. List the professional sources we discussed in class and explain the data and information they provide.

Reference no: EM133359736

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