Discuss importance of evaluating the competition

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Analyzing outcomes from previous months is a helpful step in refining projections and a process. Discuss the importance of evaluating the competition and continually refining your position in the market to maintain an advantage. Provide a synopsis for your case and evaluation of your results, using a scholarly article found on EBSCO host as your basis for your reasoning. Give specific examples from your source (and be sure to cite your source).

Reference no: EM132213211

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