Discuss importance of companies embracing social media

Assignment Help Marketing Management
Reference no: EM131416668

Assignment: PowerPoint Presentation

Develop a PowerPoint presentation (10 slides in length).  The content should focus on some aspect of social media use in the workplace.  Potential examples include the importance of companies embracing social media, advertising through social media, policies involving social media, proper professional communication through social media platforms, or any number of other angles.

The presentation must be submitted in .PPT or .PPTX format.  Any other submission formats will be returned ungraded.

The PowerPoint presentation must adhere to the following requirements:

1. Content:

a. Address some aspect of social media in the workplace.

b. Organize the presentation in a clear, logical manner.

c. Provide between 10-16 total slides.

d. Assume your target audience is familiar with the concept of social media overall.

2. Format:

a. Follow the design requirements from Chapter 12-3 (pages 208-211) in BCOM7.

b. Format the PowerPoint presentation with headings on each slide, and two to three (2-3) relevant graphics (photographs, graphs, clip art, etc.) throughout the presentation (not per slide), ensuring that the presentation is visually appealing and readable from 18 feet away.

c. Open with an engaging introduction (including one title slide and one introduction slide).

d. For the body of your presentation, cover the main points of your subject. Create slides that reinforce and illustrate your main ideas.

e. For your single closing slide, finish with a memorable wrap-up statement that refocuses on the purpose of your presentation.

f. Slides should cite any relevant outside sources using footnotes on relevant slides OR in APA format (in-text citations on slides and an included References page at the end of the presentation).  Choose one method or the other (do not mix both).

3. Clarity / Mechanics:

a. Focus on clarity, writing mechanics, and professional language/style requirements.

b. Run spell/grammar check before submitting.

Your assignment must:

  • Be completed in PowerPoint (using either .PPT or .PPTX format). Check with your professor for any additional instructions.

The specific course learning outcomes associated with this assignment are:

  • Use writing process strategies to develop brief business documents, such as routine messages, bad news messages, and persuasive/sales messages.
  • Support ideas or claims in body paragraphs with clear details, examples, and explanations.
  • Organize ideas logically by using transitional words, phrases, and sentences.
  • Use sentence variety and effective word choice in written communication.
  • Write clearly and concisely using proper writing mechanics.

Reference no: EM131416668

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