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Create an analysis that identifies the strategic direction of price and promotion for Adidas.
Question 1: In this assignment, you will research and provide pricing examples that compare and contrast various factors that influence promotional strategies for each of the five pricing strategies: premium pricing, penetration pricing, economy pricing, psychological pricing, and promotional pricing.
Question 2: Next, you will determine which pricing strategy is represented by Adidas price and discuss why (or why not) the pricing strategy is effective.
Question 3: Finally, you will discuss if the pricing strategy is aligned with the messaging strategy in the promotions. For example, if the pricing strategy is premium pricing, do the promotions communicate the high value of the brand?
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
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