Discuss human races focus on sourcing high-quality

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Reference no: EM133351011

Assignment:

1. Evaluate the rationale behind Lush's decision to discontinue its social media channels. Do you think followers understood Lush's choice? Why or why not?

2. As Lush UK implemented the change, how could it measure the effects of leaving social media on the achievement of its marketing goals?

3. Human race's focus on reusable, recyclable plastics; high-quality, vegan ingredients; and skincare products that work for all humans seems to go against the traditional segmentation and targeting process. Defend this market segmentation strategy. Is it ethical to characterize the Human race product line as skin care for all?

4. From an ethics standpoint, discuss Human race's focus on sourcing high-quality, vegan ingredients and post-recycled, reusable packaging instead of developing products that keep costs down. Discuss the challenges Human race faces as a brand that is positioned as accessible to everyone but not affordable for many.

Reference no: EM133351011

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